Working alongside musician and cultural innovator FKA twigs as part of her STUDIO1 creative agency, we built an international campaign to launch NikeWomen’s SP17 Zonal Strength Tights. FKA twigs developed the creative concept, cast, directed and performed in the campaign, with STUDIO1 handling all messaging and campaign strategy. Nike’s bold partnership with FKA twigs and STUDIO1 worked to define the true nature of modern movement and introduced a new brand voice and sign-off: Believe In More.
Working alongside production company m ss ng p eces, we worked hard to build an interactive and immersive music video experience that celebrated YouTube’s platform as a home for innovative 360-deegree VR content. Starring Adwoa Aboah, the resulting experience brought to life Sampha’s haunting and intimate ballad, (No One Knows Me) Like The Piano, while upending the viewer’s perspective and placement in the scene.
Inspired by Senator Bernie Sanders and his monumental 2016 presidential run, I collaborated with artist and creative enigma JIM JOE, to design a campaign poster that felt honest and important. Partnering with BitTorrent, we made the image available as a free download in hi-res, giving the public full access to print, publish and distribute the images as they see fit.
The Tourist works as an independent publishing house and newsprint publication, with a creative focus on music and travel. Delivering original photoessays and long-form journalism, the first issues featured The xx on tour across 4 different continents, as part of an ongoing collaboration, with sponsorship from VANS and Urban Outfitters. Other issues have profiled underground PUNK scenes and TEENAGERS, with exclusive coverage of Justin Bieber during one of his early tours through local malls in Europe and America.
Hot Charity exists as a Bronx-based record label, a subsidiary of the UK’s XL Recordings. With a focus on character-based artists and creativity, between 2012 and 2015, we were lucky enough to sign, develop, record and market the careers of artists such as RATKING, Willis Earl Beal & Single Mothers.